“Now & Then” a brief overview

Our company:
We are based in Cornwall and aiming to employ at least six individuals within our 1st year, our mission is rooted in ethics and connectivity, aimed at forming community around local social history.

Our product:

Our product is a mobile application for tourists and a set of free creation-tools for attractions.

The mobile application triggers (via GPS or Bluetooth low energy beacons) on-location historical tourism content & uniquely interlinks this content to create tailored Visitor experiences; not simply inside attractions or on set walks – but across the borders of local attractions & local history.

While our free Creation-tools will allow attractions to release their trapped/archived content as tours or location-triggered items. Increasing footfall in existing Historical/Heritage places of interest while allowing them to obtain revenue (creating new & interesting experiences using the content they already have). Later connecting Heritage, History, the arts and storied content at different locations by automatically identifying links/related content.

We are using developing technology to create engagement with heritage. Not simply the content, but also the community. For us this community creation has 2 main parts;

  1. Shared experiences:
    1. People experience heritage in different ways according to needs & interests.
    1. People can connect & interact with each other based on their shared interests.
  2. Shared contributions:
    1. Version 2 (public) creation tools; Local people can share local history.
    1. Version 2 Mobile application; users are empowered to not just maintain (e.g flag an item as missing) but develop heritage (e.g. by adding meta-data/tags to items in a gamified area of the app).


You pay a local museum to take a tour of their boats. As you exit you’re greeted by recommendations for free local tours/walks. Each walk related to museum item(s) you displayed interest in. You walk to lunch learning more about the shops. Not just as they are, but as they were, as former homes of boat builders – as stories. You see these social stories woven through the area, woven into history.

In summary, we are;
 Increasing public engagement with Heritage, History, and the arts in indoor / outdoor Green spaces and Heritage sites while revealing nearby local history. Reducing costs for existing Heritage, History, the arts and storied sites (by utilising visitors’ own phones instead of relying on existing exhibition hardware and audio devices that continually require maintenance, charging and replacement at very large costs).

Creating a social platform where people can interact around their own areas of interest.

Making it possible for people to research and save content of historical interest to them so it can be shared with others.

Making History come to life.

“Bringing the past into the future using technology”

Geo-history, and an Age Gap

By Feyaza Khan 9th April 2020

A short while ago, I was in the Picasso museum in Barcelona, which, while it was a delightful experience, was ever-so-slightly marred by the fact that we had not ordered enough tour headsets for our group. To rectify this, we would have to go back down to the reception, wait in line for an indefinite amount of time, possibly to be told that there weren’t any left. So, we decided to continue along without them, using art and history sites, mainly to find out about the individual pieces in the Las Meñiñas collection and more about Picasso’s time in Barcelona. It was fascinating and we learnt so much, but I did wonder why in this day and age, I couldn’t just download an app on my phone to help me out a bit, without me having to collate all the information myself on the go.

A week later, I met Peter and Mike. They’re on the Falmouth Launchpad programme and are creating an app called Now and Then, which does exactly what I needed in Barcelona and possibly a bit more.

Peter Kaela was doing a maths degree, competently but unsure where he would go after it was finished, when he discovered Falmouth Launchpad. He was interested in business and was really interested in getting a masters degree, while starting a business and getting paid for it tax-free. He felt like the Launchpad programme sounded almost too good to be true but he knew it would work out for him once he had come to Cornwall for an interview and chatted to the people behind the scenes.

Mike Robinson is retired – many times over. He describes himself as a serial entrepreneur, and seems unable to sit still. He seems to love working and moving and just doing things. Mike came to Falmouth after being told by his wife that this previous job took him away too often at the weekends and the Launchpad programme seemed a good way for him to create something that was really needed.

Peter and Mike

With their age gap and seemingly very different life experiences, they might sound like a mismatched couple, but chatting to Peter and Mike, it’s easy to see why this a partnership that works – and well.

Both of them are willing to learn from each other, and both of them see the potential of what could be a global app.

Now and Then will be geo-locating, and will alert users to walks, attractions and events in the area they’re in at the time. It will provide offers and incentives to visit museums and other areas of interest, with ready-made content in the form of audio tours, pictures and video to guide users through the places they’re touring.

It’s also not just attractions within buildings that Peter and Michael want to promote, but also walks within local areas, with archive content that you otherwise wouldn’t have access to. Mike says there’s a plan to release that content to the public rather than have it stored away in an unseen or untouched archive.

Now and Then will not generate its own content, rather, it sees itself as more of a collator of existing content, which is already readily available at attractions but occasionally inaccessible due to faulty equipment or not enough of it.

Peter says he expects the app to be beneficial in more ways than one – and hopes for it to one day replace the walking headset tour that is so often the mainstay of the attraction. This, Mike says, will be easy and accessible but also with more content that the user has control over. It will also – in the long run – save the attraction money.

Headsets need maintenance and charging up and they cost money to replace. An app on the other hand, is infinitely cheaper to maintain once it’s been developed and more accessible to a growing part of the community.

Peter says: “The content and media can also be easily updated as things change, and will benefit the area that is being promoted.”

“There are lots of people interested in history in the world,” says Mike, “Every town you go to has a history archive, with audio, video and pictures. But, in order to get to this, you have to go into the archive, and there’s quite a bit of it. Volunteers have to trawl through all of this content when a tour needs to be created, which can be a slow process and a changing one. This could be easily solved by the relevant content being uploaded to Now and Then and used as a walking tour around the attraction.”

He believes the app will be infinitely more convenient to the user, making it a better experience that is likely to mean increased visits.

The first possible tour the app has uploaded is a walk around the graveyard where Isambard Kingdom Brunel was buried, among other people of note. The Falmouth Historic Society, and other stakeholders, created an historic walk around the graveyard, using people dressed in period costumes, telling the stories of the remarkable people buried in the graveyard. This will all be recorded by the team and then all the media uploaded and written up for download on Now and Then.

Based on what you’ve said you like, routes in your area will be recommended to you, and also based on your location. Peter explains that the other good thing about the geo-location is you wouldn’t be able to do a tour of a Cornish museum, while sitting in Yorkshire. This, Michael and Peter hope will increase footfall to attraction area and therefore also revenue to those attractions.

Another useful feature of Now and Then will be that the tours can be downloaded ahead of time and used without data, which means that there’s no question of being caught out by dodgy broadband or mobile signal, if you’re slightly organised ahead of time.

The content will cost a nominal fee, if the content creator wants to charge for it, so there is minimal disruption and expense to the end user.

On research, the creators found that it’s families who need things to do at weekends, and this app is hoping to be the saviour of boredom. After downloading the app, depending on your location, the app will buzz you with information on tours, walks or offers close to you, to help you decided how to spend your time.

And finally, within the app, there’ll be a scrap-book feature, which would help people remember their experiences, which they’ll also be able to share on social media with friends and family.

The challenge for the team now, is the work that needs to be done to get the app up and running. There are quite a few relationships to be created as well as databases to ensure the content is available once beta testing is ready to start. They’ve got to do all of this, while working towards their master’s degrees, which they’ll graduate from next May.

After the incubation period, Now and Then will go into the acceleration phase with hopefully a host of attractions, walks and deals under its belt, ready to deliver to the public. I, for one, wish they’d hurry up, so I can go back to the Picasso museum with an easier walk around.

By Feyaza Khan

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Launchpad is an innovative postgraduate incubation and acceleration programme. It is part funded by the European Regional Development Fund.

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